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MJ
- Dec 4, 2017
- 1 min
Looking to Grow Brand Recognition or Revenue? Look to Licensing!
Indeed while it is Gryphon Publishing Consulting's mission to help publishers grow their reach through licensing as well as license third party materials the right way (i.e., inbound and outbound permissions and rights), it still is surprising to meet publishers or authors who aren't aware of the potential of this ancillary marketplace for their content. MJ was recently interviewed by the IBPA's Independent magazine on the viability of licensing for publishers. While the over
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